This comes in handy when you not only want to know what was hot that day but want to understand why it was hot. If you click on a query example or search for one, you will see more information about what makes this query so hot. Also, you can then “change date” on this page to go back in history to see what were the hottest trends for a date in the past. Clicking that link will show you a list of a 100 hot trends for that day, sorted by the hotness score. It will show the top ten hot trends for the day, for the United States (that’s the only country currently being supported).Īs you can see, you can click to view “more hot searches” at the end of the list. The Google Trends home page has been enhanced to include these Hot Trends. Google has a “hotness level” score for these queries, the hottest is “volcanic”, followed by “on fire,” “spicy,” “medium” and “mild.” The higher the rise, the hotter the query is. What defines a “hot trend”? Google told me they use a very sophisticated algorithm to determine what is “hot.” I was told to think of it as Google noticing a “sudden rise” in a query phrase that is not in the norm for that query. Plus, Google Trends upgraded the trends history to show not only country data in the regions box but also state and even city detail – worldwide. You can also look back historically and see the hottest queries for that day. The Google Trends home page now has a section named “Hot Trends,” which shows the hottest queries for the day. Google has launched a meme-like feature to Google Trends.
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